Being reactive is easy.
Being reactive is probably the easiest excuse in the world to not get your work started.
Being reactive makes it easy to say, “I’m so busy that I don’t have the time to insert your answer here.”
There will always be phone calls, e-mails, and interruptions.
Something during your day will always help you find an excuse to procrastinate.
The discipline required to be proactive takes real effort.
Being proactive requires you to set the time aside to actually complete the necessary work.
Being proactive requires the energy to tune out the rest of the world.
The only way for you to even have a chance to create the meaningful work is to be disciplined enough to remove the distractions.
Respect the prep work by forcing yourself to do so.